You Can’t Delegate an Apology: Lessons From the Titans
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Dr. Laura Sicola.
The Dr. Laura Sicola Commentaries
On a recent Price of Business show, Host Kevin Price interviewed Dr. Laura Sicola, a cognitive linguist and executive communication coach who has spent 18 years helping C-suite leaders speak with clarity, credibility and influence. She earned her PhD in linguistics at the University of Pennsylvania, where she taught for more than a decade, and is the author of Speaking to Influence: Mastering Your Leadership Voice. Her TEDx talk has been viewed more than 7 million times. Learn more at https://laurasicola.com.
They discussed the Tennessee Titans’ apology to fans after an 0-5 start. Fans said CEO Burke Nihill’s apology email sounded like AI wrote it, and asked why owner Amy Adams Strunk had her CEO say she was sorry instead of saying it herself. Drawing on decades of existing linguistic research into apologies, Dr. Laura explained what a valid apology requires and why the messenger is part of the message. Her larger point: when AI can do so much of your writing, what distinguishes the leaders people confidently trust and follow is whether they can speak credibly and authentically for themselves. You can delegate the press release, but not the responsibility.
Dr. Laura Sicola is an executive coach, cognitive linguist, author of Speaking to Influence: Mastering Your Leadership Voice, and 3-time TEDx speaker with over 7,000,000 views. Learn more at https://laurasicola.com.
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