In a World Where Technology Can Plan Your Trip, It’s the Human Touch That Saves It

On a recent Price of Business show, Host Kevin Price interviewed Landi Burns.

They discussed as technology reshapes the way we travel, one thing remains irreplaceable: the human touch. No algorithm can answer the phone at 2 am when a flight’s been cancelled and a family is stranded halfway across the world. That’s where a trusted travel advisor steps in. It goes far beyond simply making a booking and managing logistics, but also to anticipate needs, resolve issues, and create a sense of calm when it matters most. Today’s luxury travellers seek more than convenience; they want care, intention, and personalised attention in every detail. The secret is knowing when a hotel is under construction and moving clients before they even notice, or arranging a surprise gladiator lesson in Rome for a curious 10-year-old. Small details such as securing a private library tour for a young bookworm, or simply ensuring dad’s morning espresso is waiting. These thoughtful touches become part of the story. As automation increases, so does the desire for connection. Travellers are looking for someone who knows their preferences, remembers their family traditions, and cares deeply about their experience. Luxury isn’t just about five stars. It’s about feeling seen, supported, and understood. This level of personalised service isn’t just organising trips, it is creating lasting memories.

Landi Burns is a Luxury Travel Advisor specialising in highly personalised, seamless journeys for discerning travellers around the world. With over three decades of global hospitality experience, she began her career at 16, working in hotels and later managing luxury properties across Botswana, Tanzania, Fiji, and even in Belize.

Now based in South Africa, Landi curates immersive, dream-level vacations informed by deep insider knowledge, global connections, and an unwavering commitment to excellence. Her hallmark is attention to detail. Every journey is thoughtfully crafted to reflect her clients’ unique preferences, with something special for everyone, from the adventure-seeker to the relaxation enthusiast. Her expertise spans high-end safaris, multi-generational family travel and bespoke experiences. She has been recognised as a Condé Nast Top Travel Specialist for five consecutive years (2021–2025)

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