7 Strategies To Start Converting More Website Visitors Into Sales

If you’re getting website traffic from qualified prospects but you’re not converting many of them into buyers, there’s a chance you have a leak or two in your online marketing.
Here are 7 strategies you can use to plug the leaks so you can start converting more web visitors into sales:
☑️ Strategy #1: Use a headline
The internet is all about speed and information. Prospects aren’t going to invest more than 3-5 seconds deciding whether or not they should spend any more time exploring your solution online UNLESS you telegraph what makes you different from your competitors.
That requires the use of a compelling headline.
The Solution: Use the “4U” strategy to make your headline grab your prospect’s attention. Make it useful, urgent, ultra specific and unique so your prospects know WHY you’re different.
☑️ Strategy #2: Offer VALUE not stuff!
Okay, you have a headline.
Make sure it sells VALUE. Prospects don’t buy products and services. They buy what those products and services will DO for them.
The Solution: Use your headline to tell your prospects how your product or service will solve their problem and transform their lives.
☑️ Strategy #3: Combine emotion and rationale in your copy
Take a look at your web copy.
Your sales messaging is being read by a human being. Humans make buying decisions using emotion and logic. And emotion is by far, the biggest driver of the sale!
The Solution: Think of your copy as a one-on-one conversation between you and your prospect. Be conversational and use a balance of emotion and logic to explain why yours is the best solution.
☑️ Strategy #4: Use a “lead” magnet
Only 3%-5% of your web visitors are NOW buyers. That is…they know what they want and they are just trying to decide who to buy it from THAT day.
That means 95% of the people who visited your site COULD be potential buyers…just not the day they visited your site.
Without a way to communicate with them, you have no way to continue a marketing conversation with them.
The Solution: Offer a “lead magnet” that contains valuable, “how to” information in the form of a FREE report, guide or checklist related to your product or service. The idea is to offer an immediate solution to a problem in exchange for the visitor’s email address.
☑️ Strategy #5: Use a “call-to-action”.
This is one of the most costly mistakes marketers make. After making a solid case for how their product or solution is the best choice, they don’t present a call-to-action (CTA).
If you don’t present your prospects with a compelling call-to-action, they’ll just drift away to a competitor who DOES understand the importance of including a CTA.
The Solution: Make it VERY CLEAR to your prospect what the next step is in your selling process. Ask them to fill out a form, phone you or download your report.
☑️ Strategy #6: Focus on your prospects needs and wants
It never fails to amaze me how many marketers talk about themselves in their messaging. Prospects don’t care about us until we demonstrate we are interested in THEM.
Count the number of times you use “our, we, I and us” in your messaging.
Then, count the number of times “your and you” appear. It should be immediately obvious whether or not your messaging is focused on what your prospect wants or primarily on you.
The Solution: Focus your messaging on what THEY want. Be conversational. Avoid jargon and buzzwords.
☑️ Strategy #7: Make sure you follow up
About 95% of the prospects who visit your site for the first time, need time to get to “know, like and trust” you before they will buy from you.
You must nurture them until they ARE ready to buy.
The Solution: Create an automated and easy-to-manage six to seven message email campaign that delivers your lead magnet, thanks the person for downloading it and then proceeds to “quietly” over time educate prospects on why yours is the best solution for their problem.
Many marketers spend a fortune in time, effort and money to get qualified visitors to their website only to drop the ball because they are not equipped to lead prospects through their selling process where both sides can walk away with a “win-win” outcome.
Marketing Strategist and Copywriter with over 25 years of sales and marketing experience. He works with entrepreneurs and small business owners to show them how to create a marketing system that eliminates overwhelm, builds confidence and most importantly, delivers more sales.
His Online Marketing Conversion System helps identify the leaks, gaps and missing elements in their online and offline marketing that are costing them money.
The skills and experience he possesses were developed in the only environment that matters – the marketplace.
Gerry is the author of The CLIC Website Sales Leads System, a step-by-step playbook designed to explain how to create a compelling online presence that converts lookers into clients and customers. Bob Bly, best-selling author and recognized by McGraw Hill as “America’s top copywriter,” praised Gerry’s book, stating:
“I have read hundreds of eBooks over the years, and usually learn something from each and every one…including this one. Gerry shows you, in four easy steps, how to attract more website visitors and convert more of them into paying lifetime customers. I found Gerry’s writing style and explanation of strategies very easy to understand, and more importantly, easy to implement.”
He has presented marketing seminars for groups like Indigo Marketing, which focuses on Financial Advisors. Gerry has also been a guest on BlogTalk Radio and created a marketing video for Small Today, a community of entrepreneurs and business owners seeking ways to generate more leads, sales, and profits.
He writes web copy, promotional emails, lead magnets, landing pages, and other online marketing materials that his clients need to sell their products and services to businesses.
Last year, he created Invisible Selling, a free, three-video sales training mini-course drawn from the same system he uses to help business owners lacking formal sales training close more sales.
Before becoming a marketing and copywriting strategist, Gerry was an award-winning sales professional in the advertising industry. He holds a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.
Learn more at https://www/marketingwriter.ca
Connect with Gerry on social media:
LinkedIn: https://www.linkedin.com/in/gerryblack/
Twitter/X: @gerrywblack