The Christy Kiltz Commentaries

When it comes to building a successful brand, one of the most important things you can do is create a compelling brand story. A brand story is more than just a tagline or a logo, it’s the narrative that surrounds your brand and helps to connect with your target audience. It’s the glue that holds your brand together and gives it a sense of purpose and meaning. In addition, using a brand story can significantly improve the results of your marketing efforts.

A well-crafted brand story can help to differentiate your brand from the competition, build trust and credibility with your target audience, and ultimately drive more sales. When customers can connect with your brand on an emotional level, they are more likely to become loyal, long-term customers. Additionally, a strong brand story can also make your marketing efforts more effective, as it provides a clear and consistent message that can be used across all platforms and channels.

There are 7 pillars of a brand story that are recognized in the marketing world, and by publishers and movie makers.

Pillar 1: A Character, the Hero

Your customer needs to be the Hero of your story. This creates an emotional connection with your target audience, and make it easy for them to understand the problem they are facing and how your brand can help to solve it.

Pillar 2: A Problem

Clearly articulate the problem that your customers are facing. This will help them to understand the importance of your business, the services you provide, and how you can help them.

Pillar 3: A Guide

While you should never be the hero of your story, you are definitely the Guide! You should be positioned as the guide that can help your customers to overcome their problem. This helps to build trust and credibility with your target audience.

Pillar 4: A Plan

You should have a clear plan for helping your customers to overcome their problem. This builds credibility and makes it easy for your customers to understand what they need to do to solve their problem and work with you.

Pillar 5: A Call to Action

Create a clear call to action that tells your customers what they need to do to get started working with you. This closes the sale and makes it easy for your customers to take the next step.

Pillar 6: Avoid Failure

In the same way that salt makes bread taste good and rise properly, you need to share what happens if people don’t take action with the solution that you’ve shared with them.

Pillar 7: A Brand Promise, Success!

What does Success look like for those that take action on the process that you’ve outlined? Make a clear promise to your customers that is aligned with your purpose and values and should be something that you can realistically deliver.

Importance of Integrating Brand Story Across Marketing Efforts

Once you have crafted a strong brand story, it’s essential that you integrate it into all of your marketing efforts. This includes everything from your website and social media channels, to your email campaigns and advertising efforts. A consistent brand story across all platforms will help to build trust and credibility with your target audience and make it easier for them to understand and connect with your brand.

Conclusion

Creating a compelling brand story is essential for any business that wants to stand out in today’s crowded marketplace. A well-crafted brand story can help to differentiate your brand from the competition, build trust and credibility with your target audience, and ultimately drive more sales.

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Want more details? Here’s an article I wrote on Brand Story.

Until next time,
Cheers! To your Business!

Christy Kiltz is the owner of Design! By Kiltz Internet Solutions and has been taking care of business owners online since 2001. Her high-touch digital agency is located in Southern Oregon and provides comprehensive online marketing services and technology solutions that free up business owners to focus on what they love to do instead.

According to Christy, “Service-based business clients come to us spinning their wheels trying to make money online. We form a partnership to turn their websites into lead-generating machines. Our White Glove Growth program is designed to help you get more leads and grow your business.”

In addition to building websites and offering technical support, Christy’s primary focus is education and empowerment. By toning down the “geek” and offering practical tools easily understood by non-technical folks, Christy opens the black box of technology with classes, webinars, and web tips developed to demystify digital marketing. With ease and a bit of humor, she reminds us that while technology continues to move forward at warp speed, many foundational marketing principles remain.